The latest Coke add of "Han main crazy hon", it's really touching .
Coke has come up with a new marketing strategy by emphasizing on it's CSR activities and touching the emotional sense of consumer to re-position itself .
The strongest competitor Pepsi is yet to come with new idea as it's new add "Oh yes abhi" is not touching the emotional chord of the consumer in the way of coke .
Talking about the add campaign, the other interesting add launched recently is of Cinthol casting Virat Kohli. Gordrej is respositioning Cinthol by this new add using the tagline "Being Alive is Awesome" and in this way it is targeting the young and active consumers specially the teenagers and youngsters who used to spend hours outside in scorching heat.
Looking forward for the reports of how effective are these add campaign.
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