The New HRD minister - Smriti Irani

I am a very apolitical person, I know it can ignite a topic of debate, because ultimately being a citizen of a democratic country I should choose one party as a medium of to communicate my grievances and expectations to the government, but unfortunately I still could not connect myself with one complete team, I may admire few individuals.
Coming to my topic of concern, the moment I read in news paper yesterday about Smiriti Irani being appointed as HRD minister, it compelled me to think for a while, there must be some thought process behind, it's good to give some reward to a hard working and efficient party member but until someone is extra ordinary it is not convincing to give such a responsibility to a person who has not even qualified graduate ( as I came to know from news).
How justified it is to place some one in such a position who has not even gone through phases of how much efforts one needs to put for higher education in India and who has not experienced it personally.
In my view no matter how much you gain through your experience of age education gives you a different vision to look at things and perceive in different manner that is another matter how much you utilize it in your practical life, focusing on the basic educational need is a different story but framing policies for the prestigious institutions like IIT's/IIM's and raising the standard upto the international level will not be easy task and I believe to improve the conditions some educational qualification are required apart from being good orator or being confident.
Time will tell better, I wish to see good results and proved to be wrong.
Education is the root of the country' economic, social, technological development and should not be experimented without any foresight, nobody has right to experiment with the future of innocent students. Learning should be made fun but getting marks should not be made so easy that you could not distinguish between a scholar and an average student.
We will come to know how efficient the policies are as the time unfolds. Good Luck Citizens.

Thought

Its ok to leave some desires unfulfilled in this birth so that you wish to be born again. :)

Ache din ane wale hain

Like many other Indians I was also very excited on 16th May when the result of election came out watching the clear indication that the citizen of India want complete political, economic, Social and financial reform and they want the progress model of Gujrat to be replicated in the whole country.

No doubt Modi and his strategist strain every nerve to grab each and every possible seat by igniting a fire in the youth and targeting the social media, they went so deep inside by means of joked updates so that every one started co-relating with that even a person like me with minimum interest in politics thought for a while about this.

I was also carried away in the wave for a moment I also thought that ache din aa jaye, So that people like us don't have to leave their hometown, thier origin, native and their state, only to establish in the society, in search of a good job and stay away from their near a dear ones. I just dreamed for a while that Uttar pradesh has progressed so much that many job opportunities are available their and I am going to my office from my home that too at "My desired workplace". People like me will not miss home cook food rather mom cooked food and they will not be deprived from the love and warmth of their own family and near ones just to earn few set of paper called money and a brandish display. They will have someone to stand beside them, warn them, love them rather than a premature learning of the tough society and convoluted world.

Looking forward for a change.

About the add world

The latest Coke add of "Han main crazy hon", it's really touching .

Coke has come up with a new marketing strategy by emphasizing on it's CSR activities and touching the emotional sense of consumer to  re-position itself . 

The strongest competitor Pepsi is yet to come with new idea as it's new add "Oh yes abhi" is not touching the emotional chord of the consumer in the way of coke .

Talking about the add campaign, the other interesting add launched recently is of Cinthol casting Virat Kohli. Gordrej is respositioning Cinthol by this new add using the tagline "Being Alive is Awesome" and in this way it is targeting the young and active consumers specially the teenagers and youngsters who used to spend hours outside in scorching heat.

Looking forward for the reports of how effective are these add campaign.  

About the add world -2

In my last blog I wrote about some add which were impressive, but simultaneously many commercial add we use to come across, after watching those we feel what nonsense is this.
To start with  in this category  most of the deo add of men .The basic theme they are using to promote their deo is only and only to impress girls. Is this the only reason why men use deo, or is this the only punch they can throw upon to motivate the youth to go for a particular deo. At least in our Indian Scenario I don't digest such idiotic thought in a way they are also passing a wrong message to youth.

Contuning to some other add kya apke toothpaste mein namak hai ya fir apke toothpaste ka taste humein bataiye ?
How does it matter how the toothpaste tastes like until and unless it is not bearable. My understanding is really less to understand there basic branding strategy but I don't feel like getting very motivated about buying the very particular product after watching the add rather I opt to switch the channel.

The other category is toilet cleaner, the moment they show a dirty toilet many of us feel like changing the channel rather then watching the full add but they are right in their way in conveying the actual purpose and usage of their product.

Falling Airfare in January 2013

I was reading about the news of airlines slashing up the prices.So thought of writing about whatever information I gathered from economic times.

Since the beginning of 2013 airlines are offering heavy discount to lure the passengers.

Spice jet has announced that there are 10 lakhs seats on offer for travel between Feburary to April.

Responding to this offer country's largest airline(by market-share) IndiGo also followed suit by following their pricing strategy and slashed their fares among different routes, viz  Delhi-mumbai,Ahemdabad-delhi and Pune-Chennai.

Other competiting airlines in business like Air India and Jet Airways too will have to alter their strategies sooner or later to stay competitive or risk losing business.

The airfares had shot up by 30-50% in 2012 compared to 2011 due to grounding of Kigfisher airline which led to significant capacity removal from market by reduction in the number of available seats per kilometre thus reducing supply in the market of increasing demand.

The prices have been slashed to pull passenger load in the lean season of February and peak season months of March-April. The motive seems to be to try to gain market share, ahead of its planned raising of funds to finance its capacity addition over the next 3 years.

This trend was started by Air India by offering special discount on early bookings, which was immediately followed by Jet Airways and Indigo.This strategy could help in controlling losses as tickets closer to the day of departure day will be expensive, making up for the discounted prices thus forcing the customer to book early.

Heart -wreching havoc at Utarakhand

The rain ravage which caused havoc at Kedarnath Temple, it was a heart-wrenching sight. I am really feeling very sad for the devotees.
I could remember the beautiful lap of nature when we visited the holy adobe of God in 1995 although I was too young to light the spark of spirituality in my heart and mind but I was old enough to admire the Golden Himalayas visible from the valley of KedarNath, the lush green surrounding adorned with frozen waterfall, serene pure and fresh atmosphere. Specially the trek from Gaurikund to Kedarnath embellished with variety of plants, saplings and trees.
I remember on the way to Badrinath we visited a temple whose statue was melting slowly and the priest said the rate at which this is melting at the same rate the mountains "Nar"  and "Narayan" are coming closer, the day when this will melt completely the way to Badrinath and Kedarnath dham will be closed and that day will be the starting of last phase of Kaliyug. I don't know how true that myth was but watching the news of the disaster this strory got refreshed into my mind from the treasure of memory, sadhus used to say this is Kaliyug as described in Upnishad and Purrans, the prevailing crime, corruption, lie and dishonesty proves these fable true upto some extent.
Even though the actual path to reach the temple might have disrupted, the human being will not accept this as a judgement of nature and will again build a new way to reach the devbhoomi where they would be willing  to wash away all their iniquity and get cleanse from their own sin.